Head is introducing a special, new technology that enables players to customize their rackets according their individual preferences. This innovation has been reserved for professional players so far, but is now being launched onto the wider market. Head Custom Made technology allows the player to “feel like a pro” by customising their racket in terms of weight, length and balance. Additionally, the user can specify the tension of the strings and the shape and size of the handle. The new system is now online at www.head.com/custommade and is available in central Europe, the Benelux countries, Italy, the U.K., France, Spain and in the U.S. Authorized retailers will benefit from special training to enable sales staff to support consumers with the customization of the product.