News agency Reuters describes the initial public offer of Moncler, the marketer of luxury snow wear and other apparel, as the largest offering in Italy since 2010. On Dec. 11, shares worth altogether €681 million were sold. Today, an extra amount of shares were bought by investors exercizing their right to acquire additional shares. This move has lifted the total volume of the Moncler IPO to €784 million. Reuters says that currently about 31 percent of the Moncler shares are publicly traded at the Milan stock exchange. Since Monday, when the company started trading its shares, the price jumped by 47 percent to €14.50.