ISPO BEIJING opened its doors to more visitors than ever: Close to 30.000 industry professionals came to Beijing, a growth of 8 percent compared to last year. From day one at ISPO BEIJING 2014, it was clear that there was an increased presence, as more and more sports business professionals have become attuned to the power that ISPO can bring in terms of market awareness. Not only in buying terms, but for trend spotting and even staff training through keynote presentations at the ISPO ACADEMY for example. This success is also highlighted by the increase in exhibitors, with 637 brands (previous year: 567) of outdoor, action sports, ski and sport fashion from 22 countries taking part. This included new attendee premium brands such as Coleman, GoPro, Millet, Odlo, Peak Performance and Primaloft.