The countdown is on for the second edition of the European Outdoor Summit (EOS), held this time in Tegernsee, Germany, from Oct. 15-16. In an interview, Tobias Gröber, director of the Consumer Goods business unit at Messe München, explained why the EOS is a “must attend” event, why ISPO ACADEMY acts as one of the event’s main sponsors and how sporting goods retailers benefit from the partnership between the summit and ISPO’s all-year-round services.
The European Outdoor Summit goes into the second round. Last year it was Stockholm, this year it’s Tegernsee. How significant is the fact that this event is held in a location close to ISPO?
It is certainly a positive sign that after holding the event in Stockholm, Tegernsee was selected to host this year’s “Who’s Who” of the international outdoor industry. As a full-service partner for the international sports industry the European Outdoor Summit (EOS) is a great opportunity for ISPO to represent and network. We have the chance to meet with the outdoor industry’s decision makers between events, and then continue at ISPO BEIJING in January and ISPO MUNICH in February. The outdoor segment is one of the most important segments for ISPO MUNICH. As such, we are really pleased that we can count on an even bigger increase in our outdoor exhibits for 2015.
Why is ISPO ACADEMY one of the primary sponsors for the event?
ISPO ACADEMY is a global platform that offers retailers, shop owners, traditional brands and young entrepreneurs year-round opportunities to advance their expertise. This year we have already been very successful in Shanghai, and for next year we are planning a larger ISPO ACADEMY tour through China – scheduled after ISPO BEIJING and before ISPO SHANGHAI. Experts will discuss market-related topics and future visions for the sports industry in ISPO ACADEMY workshops and seminars. The program includes current issues such as e-commerce, cross-channeling, as well as shop strategy. In essence, we pursue the same goal as the European Outdoor Summit, and are therefore very pleased to be a partner for the event. On Thursday, we will sponsor the lecture: “Break Out Presentation – Consumer Decision Journeys in the Outdoor Market”. The presentation covers issues such as consumer decision-making processes and how and when brands have an impact on purchasing decisions, and which marketing tools are important.
We believe that in the upcoming years digitalization will make a major rethinking process necessary for retailers as well as the industry itself. We consider these changes one of the major challenges the entire industry will have to face in the next few years.”
Tobias Gröber, director Consumer Goods business unit, Messe München
The European Outdoor Summit’s motto is “Preparing the Industry for Change”. In your opinion, what challenges will the industry have to face in the next few years?
We believe that in the upcoming years digitalization will make a major rethinking process necessary for retailers as well as the industry itself. We consider these changes one of the major challenges the entire industry will have to face in the next few years. The dialogue with consumers, particularly online, will increase in importance. ISPO as the leading sports business network has been focusing on digital options for several years. This means we are able to offer our customers more than just four days’ worth of value-added services, but all year round. In addition to the well-known trade shows, ISPO offers year-round services such as ISPO OPEN INNOVATION and the ISPO BUSINESS PROFILE, providing interactive ways to gain new customers and maintain customer loyalty. Our services are geared towards increasing the profitability of our customers in the international sports business, and supporting direct networking with consumers. Around the clock, 365 days a year.
Finally, I would like to mention our invitation to the joint breakfast held by ISPO ACADEMY and Gore-Tex Products. We plan to let that ‘Oktoberfest feeling’ linger just a little longer by offering Bavarian culinary treats. Come and join us on October 15, 2014 from 8:30 am to noon at the Café Sissi at Seeforum in Tegernsee.