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Zalando to enter advertising market

zalando_kartonsZalando, the Berlin-based online retailer of footwear, sporting and lifestyle goods, is reportedly exploring a new business opportunity – the advertising services market. This should be seen in the context of the company’s own promise to improve services for brands, but it is also an opportunity in itself. The idea is not to become a media platform, but to offer user profiles, which can be booked for real time advertising on third party internet offers. Here, Zalando is following the example of other companies such as ebay and Amazon.

 

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