Online retailer Zalando is setting up its first research and technology center outside Germany in the Irish capital of Dublin. According to the trade publication Der Handel, the retailer of fashion, shoes and sporting goods intends to create some 200 jobs for data analysts and software developers. The plan is visionary: Zalando intends to collect data from its customers which are usually difficult to compile, including acceptance of certain fabrics, cuts, fittings or colors by the consumer.
In addition, the center will work to identify short-term trends, such as increased demand for certain items after a major event or the appearance of well-known persons wearing this garment or that shoe. The retailer believes that this is completely new in the industry. Ireland was chosen since quite a few top tech companies have already European R&D centers there, including Google and Facebook.