Footwear News reports that it has heard that VF Corp., which owns brands like The North Face, Lee, Jansport, Eastpak and others, is still considering acquiring Puma. The majority shareholder of the German sporting goods company is currently Kering, the French group behind luxury labels such as Gucci and Yves Saint-Laurent.
Kering denied it would be willing to sell, but the market considered this denial to be somewhat halfhearted at the time. It is no secret that VF has ambitions to buy additional companies. Besides Puma, there have been rumors that Quiksilver is a possible candidate. The group’s last big acquisition was of Timberland in 2011.