ISPO BRANDNEW, the biggest platform for sporty startups worldwide, celebrates its 15th anniversary this year. Since the year 2000, ISPO has searched and designated the most promising newcomers of the sports industry. Former award winners—among them GoPro, Naish Kites, Maloja, Nixon or On—are shaping the market today. The application phase for 2016 starts now and creates an opportunity for young enterprises to successfully launch themselves into the market. Besides numerous benefits for the award winners, ISPO BRANDNEW will open up the gates of ISPO Shanghai as of 2016.
The ISPO BRANDNEW AWARD is meanwhile the largest competition among young entrepreneurs in the sports industry worldwide. The number of applications has steadily increased over the past fifteen years. Approximately 5,000 submissions could be recorded so far, which shows that the industry is evolving and that there is always a demand for genuine innovations.
However, a brilliant idea alone is not sufficient for a successful market entry. Expertise, industry knowledge and, of course, contacts are also essential ingredients. As the most extensive network of the sports industry worldwide, ISPO offers all of this to the ISPO BRANDNEW award winners.
The ISPO BRANDNEW award we won in 2010 was a strong catalyst. We received innumerable calls from interested dealers who wanted to include the On shoes in their product ranges, and the media coverage was enormous as well. The award was the best possible startup companion.”
David Allemann, co-founder, On
Presently, the application phase is starting. Brands younger than four years can take part under ISPO BRANDNEW as of now. Companies that succeed in convincing the ISPO BRANDNEW jury can introduce themselves to the entire sports business in the ISPO BRANDNEW Village at ISPO MUNICH 2016.
As of 2016, also ISPO SHANGHAI will be open to the award winners, and thus another target market characterized by high-volume sales in the Asian region. This new ISPO trade show in Shanghai celebrated is premiere at the end of July, enthusing 18,957 visitors. A total of 354 exhibitors presented their latest innovations from 473 brands.