Nike cashes out with ongoing endorsement for Michael Jordan

jordan_pwp_sheet2The business website has put together a highly interesting story on the value of basketball legend Michael Jordan for the Swoosh brand: According to Forbes, Jordan is now worth upwards of $1 billion. Among other sources of income, the retired athlete still receives an annual payment of some $100 million for the Jordan brand alone.

Last year, sales of the Jordan label hit about $2.5 billion. According to, Jordan enjoys a market share of almost 60 percent for basketball footwear in the U.S. Here, Nike and Jordan combined control some 95 percent of the U.S. basketball footwear market. Total sales of Nike with basketball products is a $3.7 billion business, it increased by 19 percent in 2014.

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