Last Thursday, the major players in the European sports industry opened a new joint office which is set to be the headquarters for EU sports lobby work in Brussels at 43 Avenue des Arts – the House of Sport.
The driving forces behind the projects are some of the most important federations in the sector. Physical partners are: EuropeActive (European Health and Fitness Association), FESI (Federation of the European Sporting Goods Industry), ICSS (International Centre for Sport and Security) and the European think tank Sport & Citizenship as well as seven non-physical partners: ACES Europe (European Capitals and Cities of Sport Federation), EMCA (European Multisport Club Association), Sporsora, EHLA (European Healthy Lifestyle Alliance), FEDAS (Federation of European Sports Retailers), EFCS (European Federation of Company Sports) and EPSI (European Platform for Sport Innovation).
According to the partners, the initiative’s main objective is to benefit from working together in an organised cross-sector approach and raise awareness of the benefits of sport and physical activity.
The opening ceremony involved a large charity event in aid of SOS – Childrensvillages which was supported by Foot Locker, Puma, Nike, Adidas and ISPO.