Mt Blanc project360

Virtual reality premiere for Mont Blanc: the first 360° images of the Alps’ highest summit

Mont Blanc with its 4810 meters a.s.l above Chamonix and Courmayeur is not only the “roof of the Alps” but also the epitome of the early days of modern alpinism. Its attractiveness is still unbroken and in some years up to 30.000 alpinists seek their luck on one of the demanding, routes.

Rolf Schmid (CEO Mammut Sports Group) and Klaus Dittrich (CEO Messe München) set out to climb Mont Blanc with mountain guides and journalists in order to document the route for the first time ever in 360° images. Their route led them from Nid d’Aigle at Chamonix (2.362 m) via the Gôuter hut (3.835 m) to the summit of Mont Blanc (4810 m). The spectacular images of the ascent can now be admired on the website of #project360.


The virtual reality project of the mountaineering brand Mammut is as ambitious as unique

A large number of classic peaks of the Alps are to be climbed with a specially designed camera backpack that delivers high resolution panorama images. The resulting 360° images will then be uploaded to the online platform with useful information to share the alpine experience with anyone interested in spectacular impressions of mountains and to provide detailed information about the routes and terrain conditions for mountaineers planning their tours.

Thanks to these recordings, anyone can experience these legendary routes now online, step by step; they tangibly convey the fascination of the famous, magnificent mountains. With just a few clicks, the user can move across the faces, look right down into the depths or up at the heights and follow the progression of the route from right up close.

Seven routes have been uploaded since the launch of the platform in mid-2014 and they reflect the full range of mountaineering: Eiger North face, Matterhorn Hörnligrat, Elbrus normal route, the extreme ice route “Rübezahl”, Mönch normal route and even the legendary “Nose” at El Capitan. With tour number eight Mammut presents the highest peak of the alps in breathtaking panorama images for the first time ever.

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