Posts tagged as Anta

  • anta_1400226050797

    Tuesday, October 27th 2015

    Anta kicks off soccer launch

    by Markus Huber

    Anta Sports, the big player in the Chinese sporting goods sector, has outlined its strategy to move into the soccer business. The group’s attempt to win China’s youth for the sport is called “Play Is All”. Anta’s approach for a successful market penetration involves more than just the launch of its own line of soccer […]

  • Wednesday, February 26th 2014

    Profits outstrip sales at Anta Sports

    by Markus Huber

    Chinese brand and sporting goods retailer Anta Sports, which also distributes the Fila brand, has reported a drop in sales of 4.5 percent to 7,281.3 million Yuan Renminbi (€865.2 million) for the 2013 financial year. Gross profits however improved by 5 percent to RMB 3,039.3 million (€361.2 million) while operating income rose slightly by 0.1 […]

  • Wednesday, January 23rd 2013

    Anta moves into the outdoor sector

    by Markus Huber

    One of China’s leading sports brands, Anta, has just launched its first line of outdoor products. They will be sold starting with the 2013 summer season. Much like other domestic sports brands, Anta has been facing big problems recently with inventory excesses and hefty discounts. The brand shut down 110 shops throughout 2012. Since the […]

  • Thursday, August 9th 2012

    Anta’s profit falls significantly

    by Markus Huber

    Anta Sports Products, one of the leading Chinese sports groups, announced that its net profit for the six months ended June 30 was $121.7 million, down by 17 percent from the year-ago period. An official partner of the Chinese Olympic Committee, Anta remains cautious about the shortterm outlook for the sportswear industry in China. Operating […]

  • Tuesday, February 28th 2012

    Chinese sports brands under pressure


    Anta Sports, one of the leading sports brands in China, raised its sales by 20.2 percent last year, but the company is warning that the market is under pressure, with overcapacity and increased discounting, which are calling for a more cautious approach in retail expansion… At the same time, China Dongxiang, the company that owns […]