Posts tagged as craft

  • Trainingwear_FS_2015_8

    Friday, September 5th 2014

    Craft makes it into the gym

    by Markus Huber

    Craft, the Swedish brand of underwear, running, cross-country and cycling apparel, is about to enter the fitness category. Starting from spring/summer 2015, the company is offering a new “Training Wear” line bearing the tagline “It starts here”.

  • Friday, July 5th 2013

    New Wave acquires Craft’s North American business

    by Markus Huber

    The New Wave Group, owner of Craft, the Swedish marketer of functional sportswear, has agreed to take over the brand’s American operations. Effective July 1, Craft will continue to run its U.S. and Canada operations from Beverly, Massachusetts. Since 1999, Craft has been distributed by Karhu North America LLC. This firm’s founder, Huub Valkenburg, will […]

  • Tuesday, November 13th 2012

    Sluggish sales for New Wave’s sports unit


    Weakness in Sweden has hurt the sales of the New Wave Group’s sports and leisure unit, which declined by 13 percent excluding acquisitions for the third quarter. The unit comprises Craft and Cutter&Buck, along with smaller brands and licensing deals for Speedo and Umbro. Due to two acquisitions, its sales still climbed by 4 percent […]