Posts tagged as gore

  • Achim Löffler_GORE-TEX® Footwear, Gloves & Accessories

    Tuesday, December 2nd 2014

    Changes at top of Gore-Tex management

    by Markus Huber

    Achim Löffler is the new director of Gore-Tex’s global business for footwear, gloves and accessories. In this position, the 43-year-old replaces Christian Langer, who was on the job for eight years and who will now lead, along Mike McCollam, the fabrics division at W.L. Gore & Associates.

  • Wednesday, October 2nd 2013

    Nine movies, nine countries, 200 events: E.O.F.T. hits the road again

    by Markus Huber

    The European Outdoor Film Tour is hitting the road again, starting on Oct. 12. It visits nine European countries and 200 movie theaters. Nine films are on the program: North of the Sun (surfing), Wide Boyz (offwidth climbing), The Road From Karakol (mountain biking), Supervention (skiing & snowboarding), Cascada (kayaking), Sound of the Void (steep-face […]

  • Monday, June 17th 2013

    Gore-Tex, too, introduces new logo

    by Markus Huber

    Gore-Tex is introducing a new logo for the 2013-14 fall/winter season. The manufacturer of breathable and waterproof membranes is aiming to improve brand visibility on products utilising their technology. The idea is to further differentiate these products from the competition, notably in those key shops where 70 percent of all purchase decisions are taken. This […]

  • Thursday, February 28th 2013

    Gore and Geox reach a settlement on Surround technology

    by Markus Huber

    W.L. Gore & Associates and Geox, the Italian footwear brand, have put an end to their disputes regarding Gore’s Surround technology and have agreed on a settlement in the case. After Gore’s introduction of Surround to the market, there have been legal quarrels in several European countries. The conflict has now been solved with Geox […]

  • Thursday, January 10th 2013

    Maloja adopts Gore-Tex

    by Markus Huber

    Starting with the 2013/14 winter season, Maloja will use Gore-Tex and Windstopper laminates in its sportswear. W.L. Gore & Associates’ products will be featured in more than 25 items in the new collection of the German sportswear brand. The new combination of style and high-end water and wind protection will make it into various apparel […]

  • Friday, May 4th 2012

    Odlo joines forces with W.L. Gore

    by Markus Huber

    The Swiss marketer of functional sportswear, which used to rely mainly on its own membranes, has decided to use those of W.L. Gore starting with its spring/summer 2013 collections. The company has sealed a licensing agreement for this purpose. Odlo intends to use Gore’s Windstopper technology mainly in its lines of running and bike wear. […]