Posts tagged as odlo

  • Antoine Sathicq, chief sales officer of Odlo.

    Wednesday, November 4th 2015

    Odlo creates new position of chief sales officer

    by Markus Huber

    Odlo, the Swiss marketer of underwear and functional sportswear, has appointed Antoine Sathicq in the new position of chief sales officer, effective Nov. 1. The 54-year-old will lead Odlo along with Christophe Bézu, chief executive, and Knut Are Høgberg, chief operating officer. Before joining Odlo, Sathicq served fashion retailer Mercure International of Monaco as well […]

  • Monday, June 22nd 2015

    Odlo is about to refurbish its top management

    by Markus Huber

    Jonas Ottosson, the chief executive of Odlo, the Swiss marketer of functional sports garments, has resigned and will leave the top of the company after three years of service. The former CEO of Peak Performance will leave on July 30. For the time being, he will be replaced by Christophe Bézu, a long-time manager at […]

  • Thursday, May 16th 2013

    Fair Wear award goes to Mammut, Odlo and Schöffel

    by Markus Huber

    The Fair Wear Foundation (FWF) has granted its “Best Practice Award” to three outdoor and sportswear companies, Odlo, Mammut and Schöffel. The non-profit organization has praised the brands’ efforts to cooperate and provide outstanding examples of how to improve working conditions in their own factories and/or affiliated manufacturing partners in their respective supply chains. Last […]

  • Wednesday, December 12th 2012

    Odlo starts building its state-of-the art distribution center

    by Markus Huber

    On Monday, Odlo began the construction of its new global distribution center in the German town of Brüggen. By the end of 2013, it will take the place of a cluster of five distribution centers in the same area. The total warehouse space will increase from 18,500 to 26,000 square meters, giving it a capacity […]

  • Wednesday, September 19th 2012

    Odd Roar Lofterød has passed away

    by Markus Huber

    After a long illness, Odd Roar Lofterød, the son of Odlo’s founder, passed away last week in Norway, his home country. He was 65 years old. Lofterød took over Odlo from his father in 1979 and built the international business of the brand, specialized in base layers, with particular flair for innovation. Under his tenure, […]

  • Thursday, June 14th 2012

    Former Peak Performance chief to lead Odlo Sports


    Jonas Ottosson, former chief executive of Peak Performance, will take up the same job at the Odlo Sports Group in mid-September at the latest. Ottosson takes over from Andreas Kessler, who joined the Swiss-based specialist in functional base layers in 2008 as marketing director and became its chief executive the next year. Kessler announced his […]

  • Wednesday, June 6th 2012

    Odlo presents its CSR report for 2011

    by Markus Huber

    The Swiss company’s 37-page report on its social and ecological footprint highlights Odlo’s efforts in the field of corporate social responsibility. According to the report, 90 percent of the manufacturing facilities that work for Odlo already meet the requirements of the Fair Wear Foundation (FWF). This figure includes both the company’s own factories and external […]

  • Friday, May 25th 2012

    Odlo outfits German ski athletes


    Odlo announced today a contract to be the official supplier of underwear for all the German national ski teams. The contract has been signed initially for two years. It will cover all the German athletes competing at all levels in all the disciplines covered by the national ski federation, DSV, including alpine and cross-country ski, […]

  • Wednesday, May 9th 2012

    Odlo reacts to higher weights in Germany


    The Swiss marketer of functional sportswear responds to the fact that German customers have grown bigger over the past decades. Odlo has decided to adjust the sizes of its garments to the latest research. The adjustments are based on a long-term field research project called “Size Germany.” One of the findings of the study is […]

  • Friday, May 4th 2012

    Odlo joines forces with W.L. Gore

    by Markus Huber

    The Swiss marketer of functional sportswear, which used to rely mainly on its own membranes, has decided to use those of W.L. Gore starting with its spring/summer 2013 collections. The company has sealed a licensing agreement for this purpose. Odlo intends to use Gore’s Windstopper technology mainly in its lines of running and bike wear. […]