Posts tagged as Salewa

  • DYNAFIT_distributor_K2_korea_2_oct15

    Monday, October 5th 2015

    Dynafit expands in the Far East

    by Markus Huber

    After opening its own office in Tokyo last year, the specialty brand of ski touring equipment is expanding quickly in the Asian-Pacific region. Dynafit has now signed distribution agreements for South Korea and China. For Korea, it has sealed a ten-year contract with K2, which distributes K2 and Eider in the country. It was said […]

  • Salewa_01

    Wednesday, May 28th 2014

    Salewa: new feathers for the old eagle

    by Markus Huber

    Salewa, the Italian brand of outdoor and mountaineering gear, is working on a completely new corporate design. The 79-year-old brand with the eagle logo is being completely refurbished —the eagle itself is to be updated with a complete facelift. The new corporate design is being created by Pascher + Heinz, a Munich-based brand agency. The firm already […]

  • image25

    Tuesday, April 8th 2014

    First Salewa World in Germany opens its doors

    by Markus Huber

    This Monday, Italian outdoor brand Salewa and sister touring ski label Dynafit, opened in the heart of Munich close to Marienplatz. The flagship store highlights the two mountaineering brands entire collections on a selling surface of about 400 square meters. The prominent display is right at the heart of the city and will need to be competitive as […]

  • Thursday, February 13th 2014

    Salewa to open first flagship store in Munich

    by Markus Huber

    Salewa, the Italian outdoor firm, which originated in Munich, is coming home – with a flagship store called Salewa World. The shop will open in April 2014 and will cover a sales area of around 400 square meters. The store’s concept will be along the same lines of the first Salewa World shop at the […]

  • Friday, October 11th 2013

    Salewa and Dynafit join Fair Wear Foundation

    by Markus Huber

    Effective Sept. 25, Salewa and Dynafit have joined the Fair Wear Foundation (FWF), the stakeholder-owned non-profit organization devoted to a socially sustainable textile supply chain. Simultaneously, the Bolzano-based Oberalp group, which owns the two brands along with Wild Country and Pomoca, has submitted its second corporate sustainability report. It can be downloaded in Italian, English […]

  • Thursday, July 18th 2013

    Timezone and Salewa climb together

    by Markus Huber

    Timezone, the marketer of sports and fashionable garments, has teamed up with Salewa, the Italian outdoor company, to create fashionable and functional climbing pants. The result of the unusual partnership are denim pants that are good for climbing, but which should also appeal to fashionistas. Their durability has been tested by the Hohenstein Institute. The […]

  • Wednesday, July 3rd 2013

    Salewa staff explore Albania

    by Markus Huber

    Heiner Oberrauch, owner of Salewa International, rewards his staff on an annual basis by organizing an unusual trip. This year, the South Tyrolean took no less than 187 employees from various subsidiaries of the group to Albania, the still relatively remote and unknown destination at the Adriatic Sea. Staff toured the country by bus for […]

  • Wednesday, March 6th 2013

    Salewa supports special event on glaciers


    Salewa is a sponsor of the photo exhibition “Kaukasus Karakorum,” which is being presented at the Messner Mountain Museum at the Sigmundskron Castle near Bolzano/Bozen, Italy, from March 3 to Nov. 17, 2013. The Italian outdoor company aims at raising public awareness of environmental issues through the impactful images of glaciers melting down because of the greenhouse […]

  • Monday, February 4th 2013

    Carlo Boroli concentrates on Briko


    Carlo Boroli, the Italian entrepreneur who took over Briko in 2008, has sold his publishing company and is now concentrating completely on this Italian brand of sports eyewear, helmets and clothing. Gianluca Pellegrinelli, the former manager of Intersport Italia who joined Briko as managing director three years ago, has left the company. A new customization […]