Posts tagged as schöffel

  • schöffel_2015_Store_Tokyo

    Thursday, October 22nd 2015

    Schöffel expands rapidly in Japan

    by Markus Huber

    The German marketer of snow and outdoor apparel is working on swift market penetration in Japan by opening single-brand stores. Just last summer, Schöffel picked SSK Corporation as its exclusive distribution partner. SSK has now opened three stores around the country in Osaka, Nagoya and, just a few days ago in the capital of Tokyo. […]

  • Friday, June 5th 2015

    BSI and leading brands join German alliance for sustainable textiles

    by Markus Huber

    BSI, the German Sports Goods Manufacturers Association, has joined the governmental initiative Bündnis für nachhaltige Textilien (“alliance for sustainable textiles”). It is also encouraging its members to do the same. The federation is following the invitation of the Federal Ministry for Economic Cooperation and Development to join forces for increased corporate social responsibility both in […]

  • Tuesday, November 19th 2013

    Schöffel wins prestigious award for marketing campaign

    by Markus Huber

    Schöffel, the German marketer of snow- and outerwear, and its ad agency Ogilvy have been awarded an “Effie”, a prestigious marketing prize. Effie is organized by GWA, the German federation of communication agencies. Schöffel and its creative partners were rewarded for their marketing campaign “Ich bin raus” (“Count me out”) which consists of TV adverts […]

  • Friday, July 12th 2013

    Schöffel goes PFOA-free

    by Markus Huber

    Schöffel, the German marketer of snow and outdoor apparel, is going to make its garments PFOA-free from spring/summer 2014. Perfluorooctanoic acid, which makes apparel more water, oil and dirt repellent, is harmful to the environment. Schöffel has already stopped using the chemical for the outer fabrics for its upcoming winter collection. In a next step, […]

  • Thursday, May 16th 2013

    Fair Wear award goes to Mammut, Odlo and Schöffel

    by Markus Huber

    The Fair Wear Foundation (FWF) has granted its “Best Practice Award” to three outdoor and sportswear companies, Odlo, Mammut and Schöffel. The non-profit organization has praised the brands’ efforts to cooperate and provide outstanding examples of how to improve working conditions in their own factories and/or affiliated manufacturing partners in their respective supply chains. Last […]

  • Wednesday, January 9th 2013

    Schöffel imposes strict rules for online retailing on its customers

    by Markus Huber

    Another sporting goods company has taken action to see its merchandise sold properly through the internet by its customers. The new agreements between Schöffel and its retail clients call for strict conditions to be applied on various aspects of the relationship, including the offer of a relevant part of the supplier’s collection instead of just […]

  • Wednesday, March 28th 2012

    Lowa and Schöffel open two more stores

    by Markus Huber

    The two brands are about to open two more doors – this time through franchisees – increasing the number of bi-branded stores to 11, including both corporate stores and franchises. The shops are located in the German cities of Goslar and Regensburg. The shop in Goslar will be run by the same retailer who already […]

  • Tuesday, February 7th 2012

    Schöffel makes it into Ukraine

    by Markus Huber

    Shortly after striking new distribution deals for Poland, Slovenia and Croatia, Schöffel is expanding even further into Eastern Europe. The German sports and outerwear brand has picked Kiev-based Mantis Ltd. to introduce it on the Ukrainian market, starting with pre-orders for the winter 2012-13 season. Mantis and its sales team, led by Dan Hutsol, has […]